Creating a Media Kit
Recently I have been reading a lot on how to pitch yourself to brands and PR and I have read over and over again how important it is to have a media kit. Having a media kit will make it easier to pitch to brands because you will have all your information in one place that is easily accessible.
So I sat down and wrote down all the information that I thought would be important to share with a brand manager, PR, or someone interested in doing a possible collaboration.
I knew I needed to have my blog name and a way for them to contact me, and of course my blog URL. Social media stats were also one of the first things that came to mind. I knew I wanted to share past collabs and brands that I had previosuly worked with.
I wanted to present something that was both professional and sophisticated without bogging down the reader with too much information.
Creating my own media kit was so much fun! I wanted something that people would look at and see cohesiveness and also creativity. And I wanted something that would tie back to my personality and personal brand image.
Below are some of the media kits that I created:
They are both different, but contain mostly the same information. Which one do you like better? I definitely like the second one better!
Other bloggers suggest giving brands information along with this, such as stating where yuo are from, going into more depth of what you love about the brand and what kind of content you would like to create for them.
Don’t be afraid to reach out to brands, the worst they can say is no, and you are back to where you started, which is totally okay!
Do you have a media kit? They are so fun to make, so if you don’t have the creative side and are interested, I would love to talk to you about making one to help grow your personal branding!
Thanks for reading!